This is Part 3 of three-part blog that uses Simon Sinek’s book ‘Start with Why’ as the stimulus to think and think differently about our approach to Sales, Operations and HR/Training. Recruitment & Selection… The ‘WHY’ can also impact recruitment approach. Are skills and experience the main criteria assessed when selecting a prospective hire? Find candidates who…
This is Part 2 of a three-part blog that uses Simon Sinek’s book ‘Start with Why’ as the stimulus to think and think differently about our approach to Sales, Operations and HR/Training. The last blog looked at the ‘WHY’ from a sales perspective but worth reading if you are in a leadership role. Let’s face it, whether…
Creating need is essential to turn buyer needs into wants, but how do you do it?