28 Aug 2020

This is Part 3 of three-part blog that uses Simon Sinek’s book ‘Start with Why’ as the stimulus to think and think differently about our approach to Sales, Operations and HR/Training. Recruitment & Selection… The ‘WHY’ can also impact recruitment approach. Are skills and experience the main criteria assessed when selecting a prospective hire?  Find candidates who…

26 Aug 2020

This is Part 2 of a three-part blog that uses Simon Sinek’s book ‘Start with Why’ as the stimulus to think and think differently about our approach to Sales, Operations and HR/Training. The last blog looked at the ‘WHY’ from a sales perspective but worth reading if you are in a leadership role. Let’s face it, whether…

31 Jan 2020

Creating need is essential to turn buyer needs into wants, but how do you do it?